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Effective Date: 17 June 2025
Vita Serena, accessible from https://www.getvitaserena.com, is committed to protecting the privacy and personal information of our customers in accordance with the Protection of Personal Information Act (POPIA) — the Protection of Personal Information Act 4 of 2013 — and other applicable laws of South Africa. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.
1. Scope
This Privacy Policy applies to all online activities through our website and related digital platforms, and is intended for users residing in South Africa. It covers all personal information collected via our website and does not apply to information collected offline or via other channels.
2. Consent
By using our website and providing your personal information, you consent to the terms of this Privacy Policy and the processing of your information as described herein.
3. Information
We Collect We may collect the following types of personal information:
Full name
Email address
Phone number
Shipping and billing address
Demographic information (e.g. age, gender, location)
Health-related preferences relevant to supplement use (only when voluntarily provided)
Payment details (processed securely via third-party gateways)
IP address and device/browser data
4. Use of Your Information
We use the collected information to:
Process and fulfill your orders
Provide customer support and manage your account
Personalize your shopping experience
Send updates, marketing, and promotional messages (only if you opt-in)
Improve our website, products, and services
Ensure compliance with South African law and safety regulations
Detect and prevent fraud or misuse
5. Legal Basis for Processing Under POPIA, we process your data:
With your consent
To fulfill contractual obligations
To comply with legal responsibilities
For legitimate business interests (e.g., service improvement, marketing, fraud prevention)
6. Sharing of Personal Information
We do not sell your personal information. We may share your data with:
Service providers involved in order fulfillment (e.g., couriers, payment processors)
Regulatory bodies, if legally required
Third parties for analytics or marketing (with your consent)
All third-party providers are bound by confidentiality agreements and POPIA-compliant practices.
7. Cookies and Tracking Technologies
Our website uses cookies to enhance user experience, track analytics, and improve performance. You can adjust your browser settings to refuse cookies, though this may impact your user experience.
8. Data Retention
We retain personal data only as long as necessary for the purposes set out in this policy, or as required by law.
9. Your Rights Under POPIA
As a data subject, you have the right to:
Access your personal data
Correct inaccurate or outdated information
Object to processing or request deletion (subject to contractual/legal limits)
Withdraw your consent at any time
Lodge a complaint with the Information Regulator (South Africa)
To exercise these rights, please contact us using the information provided below.
10. Children’s Privacy
Our website and products are not intended for children under the age of 18. We do not knowingly collect personal data from minors. If you believe your child has submitted data to us, please contact us immediately.
11. Data Security
We take reasonable organizational and technical measures to secure your personal information and prevent unauthorized access, disclosure, or alteration. This includes SSL encryption, restricted access protocols, and data minimisation practices.
12. Contact Information
For questions or requests related to this Privacy Policy, please contact:
Vita Serena (South Africa)
Email: info@getvitaserena.com
13. Changes to this Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised effective date.