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ABOUT US
Our mission is to restore women's trust in their bodies by offering holistic support through every hormonal season - from first bleeds to final ones and beyond. Through unfiltered education, products guided by empirical evidence, and rituals rooted in the cyclical nature of womanhood, at Vita Serena, we’re redefining well-being with a modern, science-led approach.
Our carefully crafted, research-backed formulations are designed to support your body’s natural rhythm and help you feel your best from the inside out.
Our carefully crafted, research-backed formulations are designed to support your body’s natural rhythm and help you feel your best from the inside out.
MEET OUR FOUNDERS
WHY VITA SERENA
Because hormonal health is not a luxury, it’s a foundation. At Vita Serena, our mission is clear: to empower women to take charge of their health—naturally and holistically. We are rooted in holism, nature, and womanhood, at every stage of our journey to share it with every stage of yours. We have focused on herbals as the main components of our formulations, in combinations handed down, rooted in science and tradition. Herbs as medicine, match the female divine, in strength and power. We’re committed to delivering wellness solutions that truly make a difference.
Vita Serena isn’t just a brand—it’s a movement toward balance, vitality, and long-term well-being.
Because balance is not a nice-to-have, it’s the baseline for everything you are here to do.
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Because balance is not a nice-to-have, it’s the baseline for everything you are here to do.
Vita Serena means “a serene life.”
But this isn’t serenity born from passivity. It’s the serenity that comes from being deeply connected to your body — from knowing it, trusting it, and choosing wellness on your own terms.
We believe in wellness that evolves with you. That honors your hormones. That treats your symptoms not as problems to fix, but as messages to decode.
Our
Philosophy
We choose nature over synthetic solutions.
We choose wisdom over fads.
We choose storytelling over shame.
We believe wellness is not a luxury — it’s a right.
We believe your hormones are not your enemy — they’re a language you were never taught to read.
For Every Woman.
For Every Phase.
We serve:
The 16-year-old learning to love her cycle.
The 30-year-old navigating PCOS or fertility.
The 45-year-old moving through perimenopause.
The 60-year-old stepping into her second spring.
No matter your chapter, there’s a Vita Serena ritual for you.
Redefining Wellness, Naturally.
We blend ancient healing systems with modern research. Every product is created with your long-term vitality in mind — from ingredient sourcing to formulation to the ritual we invite you to create with it.
This is wellness that feels sacred. This is your return to rhythm.
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47
MILLION
women enter the menopause transition—which includes perimenopause—each year.
1.1
BILLION
women around the globe will be in the peri and post menopausal stages.
Up to
80%
of women experience some type of hormonal imbalance in their lifetime.